More than half of all web traffic is now machines, and AI assistants read, quote, and book on behalf of real customers. When an agent can't read your prices or complete a booking, it recommends someone it can. We find exactly where that happens on your site, and we fix it.
Get your visibility score Full six-dimension audit, AUD 750 + GST. Delivered in 48 hours. Credited against any fix.Every defect below is invisible in a normal browser, because the pretty layer papers over it. Agents read underneath. These are real findings from our October 2026 audits of Sydney businesses, anonymised.
The animated counters count up for people. Assistants read the page text, where they stay at zero, a few lines above "20+ years of experience". Two decades of work reads as none at all.
A Sydney plumber's FAQ quotes emergency rates in British pounds, left over from a template, next to a promise of upfront pricing. Most of its "Book a job" buttons go nowhere.
Two pages give two return windows. A shopping assistant comparing stores on returns can't tell which is true, so it quotes the worse one or leaves the store out.
What is an agent visibility audit? A scored assessment of what AI agents can see, say, and do on your website, across six dimensions: discovery, price legibility, transactability, availability, machine trust, and action surface. Score is out of 60. Delivered as a written report in 48 hours.
How much does it cost? In Australia the audit is AUD 750 + GST (AUD 825 including GST), credited in full against any fix work. Fix sprints start at AUD 5,000 + GST and monitoring at AUD 350 + GST a month. In New Zealand: NZD 795, NZD 5,500 and NZD 380 a month. In the United States: USD 495, USD 3,500 and USD 250 a month.
Who is it for? Local service businesses in Australia and New Zealand, and the United States: plumbing, electrical, HVAC, building and renovation, dental, veterinary, and any business customers book by appointment. Also independent online stores, where AI shopping assistants now compare products, prices, shipping and returns before anyone visits the site.
Why does this matter now? More than half of web traffic is automated, and AI assistants increasingly choose, quote, and book services on behalf of customers. Businesses illegible to agents lose demand they never see.
What is your own score? 44 out of 60, self-audited October 2026 (up from 32 in July) and published below, because self-graded scores convince nobody and neither should yours. The remaining gaps are booking slots an agent can read without running scripts, and an API for agents, which is the same roadmap we build for customers.
How do we start? Buy the audit online (AUD, NZD, USD) and we start within one business day. Or book a 15-minute intro at cal.com/agentfacing/15min, or email hello@agentfacing.co with your business name, city, and website. The one-page defect summary is free.
How fast do you respond? Emails are answered within one business day. Intro calls run Monday to Friday, with open slots shown live on the booking page. Paid audits are delivered within 48 hours.
How do you score? Six dimensions, ten points each, with a written evidence rule: every finding quotes something an agent actually read. The full method is at agentfacing.co/methodology, and a complete sample report is at agentfacing.co/sample-report.
Book a 15-minute intro and tell us your business name, city and website. We'll bring the one-page summary of your site's biggest agent-visibility defect, free. The full audit is AUD 750 + GST.
Book a 15-minute introPrefer email? hello@agentfacing.co. Replies within one business day. Audits delivered within 48 hours.
Ready now? Buy the audit in AUD, NZD or USD. Secure checkout by Stripe.